Design samples

My first art set was gifted to me when I was three years old, I won my first art competition by kindergarten, and danced my last ballet solo in 2016. I have designed freehand and graphic flyers, bound books, and tinkered with design software since the early 90s, when the iconic computer was called “Macintosh.” Although I identify as a policy wonk, I am first and foremost a creative. 

I’ve been lucky enough to serve as a creative director –overseeing all things marketing & communications related– and in an individual contributor capacity when necessary.  Below is a sampling of my recent work that showcases the breadth of experience I have in the creative space.

(set 1) Healing Holistic Wellness: Brand Kit
Healing Holistic Wellness is a Los Angeles-based practice that provides effective healing methods that align and strengthen the Body, Mind, and Energetic Vitality (Chi). Through the use of acupuncture, targeted neurofeedback, guided meditation, and holistic wellness techniques– including breath work and embodied manifesting– clients undergo a transformative and balanced healing experience.

In July 2023, Healing Holistic Wellness owner, Tueykay, asked me for help with creating a brand kit for her business. She had an existing logo created by a different designer but needed a more comprehensive Brand assessment and guide created for her business as part of a longer-term rebranding plan.

The branding services for Healing Holistic Wellness included a branding audit, market and client research, strategic consulting, along with a curation of color palettes, typography, and brand elements.

• Healing Holistic Wellness Brand Kit (note: logo provided by owner)

(set 2) Global Virtual Summit: Beyond the Horizon
Creator of Virtual Summit brand identity and lead designer on marketing materials. Trained staff on asset design for web, e-newsletter, and social media use. Oversaw communications and event production teams.

• Beyond the Horizon Facebook banner

• Beyond the Horizon social media asset

(set 3) Annual Dinner: Freedom at Risk
Designer and writer for annual dinner program booklet. Oversaw event videographers, photographers, and event production. Lead author and chief editor for annual dinner invitation and digital campaign, in addition to serving as chief editor of the organization’s newsletters and online magazine, from 2020 - 2022. Freedom at Risk logo design by Cynthia Tan.

• Freedom at Risk Annual Dinner program booklet

• Freedom at Risk Annual Dinner digital invitation + newsletter edition

(set 4) Summit of the Americas
Plugged in as vertical banner designer, event photographer, and photo editor when short-staffed. Editor of Summit special edition newsletter.

• Summit of the Americas conference photo with photo edit

• Summit of the Americas special edition newsletter

(set 5) AMPLIFY fellowship program
Lead designer of signage, swag, and special edition program announcement. Oversaw the print production team as well as the recording and editing of the program sizzle reel featured in said announcement.

• AMPLIFY signage

• AMPLIFY swag

• AMPLIFY digital program announcement